Preventing Deepfake Fraud

Problem

• AI voice + video cloning will make “grandma, I need money right now” scams trivial.
• Elderly people and busy parents are especially vulnerable.
• Current defenses (secret questions, caller ID, “I’d never ask you for money”) are:
  • Easy to forget in the moment.
  • Easy for scammers to bypass with social engineering.
  • Not built into the actual communication experience.

Solution

Physical keys + app that verify the person on the other side of the call.

• Physical dongle / key (Lightning/USB-C or Bluetooth):
  • Must be present for your identity to “light up” as verified.
  • Simple LED indicator for “Connected / Working.”
• Mobile app (iOS first):
  • Handles key pairing and cryptographic ID.
  • Integrates with CallKit for iPhone so you can see “TrueKin VERIFIED” overlay when on a call.
  • Simple UX: green banner = verified; grey = unverified; red = suspicious: “Call says it’s Daniel but key is missing.”
• Family / Circle model:
  • You invite family members into a Trusted Circle.
  • Only those identities can be “verified” for each other.
  • Option to lock high-risk actions (e.g., “if they mention money or bank, require verification”).